Welcome to the F.O.B

You have landed at the Footwear Optimization Base (FOB for short). Earn rally points on every purchase. Redeem for discounts on future purchases.

Rally Points is our way of giving a nod to those who show up, gear up, and keep coming back for more. Every dollar you spend earns you points toward discounts, exclusive drops, and VIP perks that only get better as you climb the ranks. From first-timers to seasoned vets, everyone starts somewhere—but those who hustle get rewarded. No gimmicks. No fluff. Just solid rewards for putting in the work.

How it works

Join

Sign up or login to start earning straight away.

Earn

Earn rally points for every dollar spent.

Redeem

Redeem rally points for discounts on your next purchase.

VIP Tiers

ENLISTED

You've signed up and geared up. Now you're earning Rally Points with every step. It's not fancy but, every operator starts somewhere. Rack up Rally Points and you'll be climbing the ranks.
Hustle earns respect.
0-1,299 RALLY POINTS

NCO

NCO Status, where you're not just following orders, you're giving them. You earned you stripes by working hard. Now you get more points, better perks and first dibs on exclusive gear drops. Respect the Rank.
1,300-2,599 RALLY POINTS

OFFICER

Top of the chain. You don't just talk the talk, you have walked the walk (in our boots obviously). This is where the biggest perks, points boosts and elite rewards come standard.
Lead from the front.
2,600+ RALLY POINTS

Earn rally points for every order placed

The more you spend, the more you save.

Redeem rally points for rewards

Redeem rally points on your next purchase, or save them up for higher value rewards.