this summer we're walking with a purpose
Men's Mental and Physical Health Awareness
We're highlighting the critical importance of mental and physical health support. The mission goes beyond supplementation; it’s about honoring the fight both on and off the battlefield by fostering strength, recovery, and community. We’re shedding light on the silent battles many men face. Through open dialogue, trusted resources, and actionable support, we’re working to break the stigma and empower men—veterans, first responders, and everyday warriors alike—to prioritize their mental and physical well-being. Below are three well-known resources that focus specifically on men's mental health.
Please note, these links are provided for informational purposes only and do not constitute an endorsement by our company or our partners. The views expressed by these organizations may or may not align with ours, and we encourage everyone to do their own research and consult professionals before following any advice.

This summer, we’re proud to stand alongside We Go Home Supplements and Kurt Yaeger to champion real conversations and drive lasting change around men’s mental and physical health.

Setting yourself up with the right gear isn’t just about performance—it’s about mindset. When you wear gear that stands for something greater, it becomes a daily reminder of your purpose, resilience, and the community you belong to.
Meet the forces behind the mission
A veteran-founded supplement company focused on mental performance and wellness. Their mission aligns with ours: optimal health from the inside out.
Actor, speaker, and co-founder of the #MissionMindset movement. Kurt is leading the charge in normalizing mental health conversations within the tactical and military communities.